Thanksgiving or Drunksgiving? November holiday quickly becoming associated with the biggest drinking day of the year

While St. Patrick’s Day and New Years Eve might usually come to mind when thinking of the holiday that involves the most drinking, there’s another that is creeping up to take the lead. According to research and consulting firm Technomic’s Donna Hood Crecca “Black Wednesday” (the Wednesday before Thanksgiving) has essentially morphed into the first drinking weekend of the holiday season for many…

Premium Content is available to subscribers only. Please login here to access content or go here to purchase a subscription.